In 1929, Jean Patou created one of the world's most legendary fragrances, Joy. It was an inauspicious time for creating a luxe fragrance, what with the stock market having just crashed. But it was that very crash that motivated Patou: Many of his wealthy American customers suddenly found themselves unable to afford his couture designs. And in an effort to give them something lively and inspirational that they could afford — and with the aim of lifting their spirits during this terribly distressing period — he settled on a fragrance. His "gift" to them was Joy, a scent that has transcended decades and still remains one of the most popular perfumes ever created. It is ironic that in developing the fragrance, he spared no expense. The perfume is a fusion of generous amounts of Damascene rose and jasmine de Grasse (among other elements), both key to the fragrance's opulence and expense.
A legend was born: Joy became known as the costliest fragrance in the world.
Today, this delicious scent remains one of the most sought-after at the fragrance counter. But now it has a little competition from its own house: Joy Forever. Women's lives have transformed over these past 80-plus years, and Joy Forever reflects those changes, as embodied in its "recipe." It is created for the modern woman, and while it's true to its original key ingredients, delicate additions of rose de May and jasmine temper the original Joy, creating a rich, textured floral.
The scent was developed by the Pastou in-house "nose," Thomas Fontaine, who worked diligently to source ingredients of the highest quality that remain true to the ethos of Jean Patou himself. At its base, Joy is a coalescence of cedarwood, sandalwood, white musks, and amber, while Joy Forever is enriched by heart notes of jasmine, rose, orris, marigold, orange flower, and peach. The timeless spirit reaches its peak with bergamot, mandarin, and galbanum, as the past combines with the present to define the future.
The iconic Joy bottle was crafted by Patou's friend, architect and interior designer, Louis Süe, who fashioned a flacon cut like a precious gemstone. Joy Forever is packaged in the same ageless, elegant bottle with a rose-gold cap, reflecting the antique rose-gold glow of the luxurious and classic box. The scent is available in three sizes: 1 ounce ($110), 1.7 ounces ($155), and 2.5 ounces ($190). It is available at Bergdorf Goodman.