Three-plus weeks ago, summer officially arrived and that means lightweight clothing — plenty of cotton and linen fabrics, i.e, wash-and-not-wear-without-ironing fabrics. Most summer textiles—particularly those woven (not knit) textiles—all need to be ironed, especially if you want them to have a crisp, fresh look. So, if you kept your iron on virtual ice all winter, it's time to retrieve it from the back of the closet and to ferret out the ironing board, as well. (Take a look at the Rowenta ironing board, the amazing space-saver I wrote about a while ago).
Not so long ago, I told you about a new Rowenta iron and it's not surprising that the company keeps coming out with newer and better models. Rowenta is the leading manufacturer of high-performance steam irons and garment steamers, and unlike many manufacturers of appliances, this is the company's core business. Rowenta knows more about irons than most other companies have forgotten, as the saying goes; so, it's natural that the company is usually a leap or two ahead of its competitors with its steam and garment-care products. Technology and design are at the core of each and every one of Rowenta's products.
Founded in Germany in 1909, the company has a long history of innovation. In 1912, Rowenta manufactured its first iron, paving the way for its position today as the world’s largest iron manufacturer. In 1949, the brand launched the first iron with a temperature control and thermostat, followed by the first steam iron in 1957, an innovation that would change garment care forever. And today, it has launched the first energy-saving iron, the Eco Intelligence iron. This new addition to Rowenta’s premier garment-care line operates at 100% efficiency and provides users with a 25% energy savings.
The Eco Intelligence iron was created with technology and design in mind and is available in sleek black with bold green detailing and in a slightly more space-age-looking shape. The iron's new and patented Microsteam400 3De soleplate is at the crux of the energy-efficient design — helping to concentrate steam on the fabric, which reduces steam loss and, therefore, saves on water usage. Additionally, there is a rotary trigger that is equally easy to operate for both right- and left-handed users. The iron's steam-optimization system provides allows for three different settings:
- Dry position for perfect finish
- Eco position for delivering optimal steam output while saving energy
- Boost position for additional variable steam for ultra-thick fabrics and stubborn creases
The iron carries a $150 suggested retail price.